Title: National Book Tokens - The inspiring gift: Campaign by Kitcatt Nohr Digitas
Added: May 23, 2012
Author: KitcattNohr
Duration: 2:23
Description:
This campaign for National Book Tokens, created by Kitcatt Nohr Digitas, captures the inspirational value of gifting book tokens. This was achieved through TV, press advertising, banners, a partnership with the Daily Telegraph, and an online 'inspiration engine' that allowed people to make their own personal suggestions and let the recipient find out what other people like them were reading.
Channel: Nonprofit
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